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Benefits of being a trader

As a Chronotrade Trader, you get access to an exclusive area of the site connecting a network of vetted dealers across the UK. You also have access to bid on watches sold by the public into Auction, and sell publicly for competitive rates.

  • Auctions

    Our Auctions are only available to Traders, giving you access to more exclusive opportunities

  • Lower Fees

    Traders get flat rates on reduced commission for any watches sold through the website

  • Alerts and updates

    Looking for a particular piece? Set up an alert so you’re first to know when one is listed

  • Reputable Marketplace

    On Chronotrade we scrutinise all listings so your watches won’t be listed alongside false advertisements

Choose your price

Want to work out how to price your watch? Enter the price you’d like to sell your watch for, and find out how much you’ll receive after commission.


If you sold on the at Auction...

You would


As your watch is valued at over £25,000, Chronotrade will be in touch to offer you a special commission rate.

Our fees POA
Buyer would pay
  • Get the most value for your watch - list the watch at the price you want.
  • Advertise your watch to thousands of potential buyers.
  • Be reassured by secure escrow service so you never have to worry about potential scammers.

Fees & Commission

Chronotrade offer very competitive rates to Traders, so you can expect more if you successfully register as a full Trade user. We will also negotiate reduced rates for those who use our service regularly and who uphold a high standard of commerce with ongoing customer satisfaction.

Price Bands Fee applicable*
£0 - £7,999.99 £240 + 1.4% of watch price
£8,000 - £14,999.99 £300 + 1.4% of watch price
£15,000 - £24,999.99 £360 + 1.4% of watch price
£25,000+ Price on application

* All prices inclusive of VAT

Smartly dressed man wearing a luxury watch

Who can become a trader?

At Chronotrade we provide a safe, reputable marketplace where people can be certain they are buying and selling genuine items with like-minded enthusiasts and honest Traders.

To keep our marketplace free from unscrupulous practices or inaccurate listings, all Traders on our site must be a registered company within the UK, be VAT registered, and have a functioning office or retail premises. We also request references from other Traders of similar status who will vouch for integrity and a high standard of business practice.

We encourage every business who meets these criteria to set up a Trader account with us, to take advantage of our exclusive trade to trade network and to our dedicated Auction area, where you can bid on watches that are listed by the public.

Ready to start?

Want to start taking advantage of our trade network and see what you could bid on at Auction? Become a Trader today.

Become a trader

How to start Trading

If you’d like access to Chronotrade Auctions and dealer network with lower rates when selling your watches, upgrade to a Trader account today.

  1. Create a business account

    Sign up online to register an account as a Business.

  2. Submit your trader details

    Add your Registered Office, VAT number and shop location.

  3. Chronotrade will approve your details

    Once we've approved you're account, you're ready to start Trading!

A ladies pink rolex watch

Winning at AUCTION

  • 3 day Auctions

    Each Auction lasts 72 hours, with the option to extend if the seller’s reserve hasn't yet been met.

  • Set your bid

    Decide on your maximum bid for a watch and see if you’re the highest bidder.

  • Track your bid

    Keep on top of your bid with email notifications, so you know when you’re close to the end of the Auction.

  • Bid accepted

    At the end of the Auction, the Seller can choose to accept the final bid - if that’s you, you’re the winner!

Have a question?

Not sure how to set up an account? Want to know more about listing? Check out our FAQ to get all the information you need about buying and selling luxury watches on Chronotrade.

The Watch Register is part of the Art Loss Register. Founded in London in 1990, the Art Loss Register is the world’s largest private database of lost, stolen and looted art, antiques and collectibles. It now contains information on half a million items. The range of items is considerable and includes paintings, sculptures, antiquities, watches, clocks, jewellery, musical instruments, furniture, books and coins.

The database is used by law enforcement, insurers, the trade, museums and private individuals worldwide in order to register losses with the aim of recovery.

The database currently lists over 70,000 lost and stolen watches, and is growing rapidly. The Watch Register includes registrations for over 850 different brands, manufacturers and watchmakers. The Watch Register offers due diligence services to the watch trade, which allow watch dealers, auction houses and collectors to check the status of a watch on the database.

Thanks to the growing use of the database by the trade and collectors, 750,000 pre-owned watches passing through the international market are now checked against the database per year. These widespread search operations offer theft victims, insurers and police forces the best possible chance of recovering stolen watches.

Traders accounts can only be held by legitimate businesses with good standing in the industry. They must be a registered UK company with a retail or office presence in the UK and have two references from businesses of similar status.

This way we can ensure that every Trader on this website is a responsible, reputable business.

Our sale process means that funds must be received from the buyer before you send your watch for authentication. Once we have received and authenticated your watch, we send it on to your buyer and send the funds to you.

All listings are moderated by Chronotrade, and all watches sold in the Online Shop are authenticated by our expert team. The authentication procedure includes checking the serial number against the Watch Register to ensure it is a legitimate sale.

During our Authentication process we would reject this watch due to an incorrect description. Chronotrade would contact both the buyer and seller to inform them we don’t deem the goods to be represented correctly. We would see if the buyer wishes to progress with an updated description and classification.

Win a rolex!

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