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Sell your watch

Selling your watch on Chronotrade couldn't be easier, choose your market, set your price and make your sale - simply, quickly and safely.

Find out your fees and work out how much you can get for your watch with our Fee Calculator.

Where do you want to list your watch?
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Online Shop

Get the best price for your watch in our Online Shop.

  • Get the most value for your watch - list the watch at the price you want.
  • Advertise your watch to thousands of potential buyers.
  • Be reassured by secure escrow service so you never have to worry about potential scammers.
Sell in Online Shop
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Online Auction

Our Auctions let you get a quick sale from our trusted Traders.

  • Sell your watch quickly into trade using our 72 hour auction area
  • Access the largest dedicated dealer network in the UK
  • Set a reserve price on your listing
Sell at Auction

How it works

Setting up your watch listing on Chronotrade is so simple, it only takes six steps.

  1. Make a watch listing Upload some fantastic photos, write a quality description, and fill out your watch details

  2. Listing approved by us We will check to make sure your watch listing is genuine and approve it to go live

  3. Buyer transfers money Once your watch is sold, the buyer transfers the funds which are held in our Escrow account

  1. Send us your watch Once the payment is in our account, we ask you to send your watch to us

  2. Watch Authentication If you sold in the Online Shop, we Authenticate the watch and repackage it

  3. Receive payment in 14 days We send the authenticated watch out to your buyer, and release funds to you

Why Chronotrade

The most secure way to sell your luxury watch online, with thousands of buyers, trusted traders and enthusiasts.

The online luxury watch marketplace has often been difficult to navigate successfully, with numerous accounts posting copied listings of watches not in possession or non-existent watches, selling unauthentic goods, or making false claims against the seller on authenticity and the quality description once they have been purchased. As these trades are often done on a one to one basis there is known to be a high probability of fraud within the watch community.

Chronotrade sit at the heart of our marketplace, ensuring both buyer and seller are protected from the hazards commonly associated with online trading. So should anything go wrong you have an accountable, reputable company you can deal with, who provide:

  • Competitive rates
  • 100% Authenticity Guarantee
    Find out more
  • Secure Escrow payment service
  • Genuine listings, genuine buyers
  • Watches checked on the world’s largest data base for stolen goods
  • Connecting you to traders
  • We offer protection for both buyers & sellers
    Find out more
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Need some help?

Find out more about our luxury watch marketplace, and how the process works.

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Want to talk?

If you can't find the answers in our Guides or FAQ, pick up the phone or drop us an email. Take a look at our Contact page for all our details.

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Delivery & Returns

Want to know how to get your watch to us, or want to know how we get it to you? Visit our Delivery & Returns page to find out more.

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Are you a trader?

As a Trader you can get access the largest dedicated trade network in the UK and our Auction area to bid on private sales.

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Have a question?

Not sure how to set up an account? Want to know more about listing? Check out our FAQ to get all the information you need about buying and selling luxury watches on Chronotrade.

The Watch Register is part of the Art Loss Register. Founded in London in 1990, the Art Loss Register is the world’s largest private database of lost, stolen and looted art, antiques and collectibles. It now contains information on half a million items. The range of items is considerable and includes paintings, sculptures, antiquities, watches, clocks, jewellery, musical instruments, furniture, books and coins.

The database is used by law enforcement, insurers, the trade, museums and private individuals worldwide in order to register losses with the aim of recovery.

The database currently lists over 70,000 lost and stolen watches, and is growing rapidly. The Watch Register includes registrations for over 850 different brands, manufacturers and watchmakers. The Watch Register offers due diligence services to the watch trade, which allow watch dealers, auction houses and collectors to check the status of a watch on the database.

Thanks to the growing use of the database by the trade and collectors, 750,000 pre-owned watches passing through the international market are now checked against the database per year. These widespread search operations offer theft victims, insurers and police forces the best possible chance of recovering stolen watches.

Traders accounts can only be held by legitimate businesses with good standing in the industry. They must be a registered UK company with a retail or office presence in the UK and have two references from businesses of similar status.

This way we can ensure that every Trader on this website is a responsible, reputable business.

Our sale process means that funds must be received from the buyer before you send your watch for authentication. Once we have received and authenticated your watch, we send it on to your buyer and send the funds to you.

All listings are moderated by Chronotrade, and all watches sold in the Online Shop are authenticated by our expert team. The authentication procedure includes checking the serial number against the Watch Register to ensure it is a legitimate sale.

During our Authentication process we would reject this watch due to an incorrect description. Chronotrade would contact both the buyer and seller to inform them we don’t deem the goods to be represented correctly. We would see if the buyer wishes to progress with an updated description and classification.