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How to take photos of your watch

How to Take Photos of Your Watch


When you’re listing a watch, we ask for a minimum of 3 photos, and we recommend they include:

  • A straight on photo of the dial and bezel
  • A photo of the clasp
  • A side profile of the bracelet (this is usually best if you undo the clasp and hold the watch at a right angle to take the photo)
  • Clear picture of the crown and lugs

If your watch also includes other items, it’s a good idea to have an image of those too. This could be close up pictures of any paperwork, an overall shot of the entire set including the inner box, cushions, outer box, sleeve, tags, bezel protectors and any other items you feel may help sell your watch.

Please make sure you cover up the specific serial number or personal address which may be visible on documents, in order to mitigate against fraud and data protection breaches.

It’s also a good idea to take photos of any wear or damage on the watch - whilst glamour shots are enticing, buyers who see a watch is “worn” without any idea what the wear looks like may be put off.

Some good pictures of any prominent marks or scuffs will ensure a buyer knows exactly what they’re purchasing, and won’t have any reason to return the item or be dissatisfied with their purchase.

It can also help to see a watch in context, so you should consider taking a photo of the watch being worn as well.

Remember, a picture is worth a thousand words, so don’t be afraid to include several images of your watch, the more you show it off, the more people will want it!